|
|
 |
 |
More facts about eDetailings:
| • |
A survey from Siebel Systems in San Mateo, California,
reported that 35% of physicians are not seeing
reps at all.[4] |
| • |
As a result of the growing competition for physician attention, even the use of samples as an access tool seems to be eroding. A sample tracking conducted by IMS Health
in Plymouth Meeting, Pennsylvania, found that
only 36% of samples are actually delivered while
seeing a physician. More than half of the samples
(54%) are distributed by sales reps who have
not seen the physician.[5] |
| • |
Physicians have continually stated on surveys that
the most successful reps (i.e., the ones they
are willing to see) are those who provide reliable,
accurate and timely data about clinical research
findings, FDA updates, formulary changes and
other valuable information.[3] |
| • |
A survey conducted by Cap Gemini Ernst & Young indicates
that 57% of physicians would give more time
to reps if the reps provided a greater value
proposition, including patient educational materials,
scientific information about products/treatments,
continuing medical education support, etc.[3] |
| • |
According to a McKinsey report, physicians feel that
they aren't getting the information they need.
For example, apart from knowing the clinical
attributes of the drug, doctors also want to
know what patients think about a drug, how much
they pay for it, whether they comply with its
treatment regime, what HMOs will pay for, and
how HMO formularies (approved lists of drugs)
are structured.[3] |
 |
|
|
|
|
|
edetailings.com is a division of Sharpweb, Inc.
Please call (973) 777-8886 ext.102 or email info@edetailings.com
GET A FREE iPOD AND FIRST MONTH eDETAILING FREE! |
