|
|
 |
 |
| • |
According to a McKinsey report, physicians feel that
they aren't getting the information they need.
For example, apart from knowing the clinical
attributes of the drug, doctors also want to
know what patients think about a drug, how much
they pay for it, whether they comply with its
treatment regime, what HMOs will pay for, and
how HMO formularies (approved lists of drugs)
are structured.[3] |
| • |
eDetailings can effectively
provide much of the same information that is
discussed in the face-to-face detail through
digital means instead.[3] |
| • |
eDetailings should become
an increasing part of marketing budgets as a
way to maximize sales force time, cut costs,
and increase physician prescribing.[3] |
|
|
|
|
|
edetailings.com is a division of Sharpweb, Inc.
Please call (973) 777-8886 ext.102 or email info@edetailings.com
GET A FREE iPOD AND FIRST MONTH eDETAILING FREE! |
