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| 1. |
Making more of pharma's
sales force, pharmaceutical companies have lost
their focus on doctors. Martin E. Elling, Holly
J. Fogle, Charles S. McKhann, and Chris Simon,
The McKinsey Quarterly, 2002 Number 3. |
| 2. |
Harrisinteractive Health Care News Newsletter, 2003 Vol 3, Issue 06. |
| 3. |
An Assessment Of The Present Sales Force Model On U.S. Pharmaceutical Marketing Efforts. Rajeev Garg, Myra Gueco, et al. Kellogg School of Management, Special Topics In Health Care, March 14, 2005. |
| 4. |
Siebel System, San Mateo, California. |
| 5. |
IMS Health, Plymouth Meeting, Pennsylvania. |
| 6. |
Changing the Face of Detailing. Product Management Today, Page 24-27, November 2003. |
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